Google Maps for mobile includes transit
Last week, the new version of Google Maps for mobile added transit directions. This means that if your agency is in Google Maps/Transit, then people in your area can look up transit information from their connected mobile phone/PDA when they’re on-the-go and need the information most.
Read more about some of the handy features of the latest version of Google Maps for mobile here, Get bus and train directions on the go with Google Maps for mobile at the official Google mobile blog.
Conventional schedules and maps harder to use than you think
Rising gas prices are sending people who formerly drove to seek out other options. On Saturday, the New York Times reported that some public transit systems are seeing ridership increases of up to 10 and 15 percent or more over last year in Gas Prices Send Surge of Riders to Mass Transit.
While ridership is up, I hypothesize that even more people are interested in riding public transportation but that not all of them make it onboard the bus or train. Why? Hard-to-use schedules.